Turning Fabrication Chaos into Clarity
Project information
Spectr is an ERP system for architectural façade fabricators.
In Fair Light helped us distill what we do into a simple, 60-second story.
After launching the video on our homepage, we saw more informed conversations with potential customers.
The challenge
Spectr isn't just a tool for cutting panels; it is an operating system that manages the entire lifecycle of architectural fabrication. However, potential clients often mistook them for a standard manufacturing utility.
Our client needed a way to explain that Spectr provides the infrastructure to support engineers—not just the machines to cut materials. They needed to condense a complex software ecosystem into a 60-second narrative that resonated with engineers.
The Process
From wireframe to final render, here is how we bridge the gap between technical fabrication and cinematic storytelling.
Step 1: Visualization
We started by mapping the narrative arc in Figma, ensuring every feature—from inventory to installation—had a visual anchor.
Step 2: Choreographing AI
AI video generation can often feel random, but for Spectr, we needed precision. We established a strict pre-visualization phase using FigJam to map exact camera vectors—defining start frames, end frames, and motion paths to align with the client before generation began.
We then fed these constraints into Kling AI’s Frame-to-Video feature, translating static shop floor images into deliberate, cinematic tracking shots that matched our storyboard exactly.
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Step 3: Motion & UI
To showcase the software interface without it feeling dry, we built 3D camera rigs in After Effects, allowing us to 'fly through' the dashboard features dynamically.
Step 4: Visual Polish
Using client-supplied phone photos, we utilized generative AI to expand environments and add cinematic lighting, turning raw shop floor documentation into high-end production assets.
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After
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Before
Drag to see how we transformed a standard job site photo into a golden-hour hero shot.