They cut facade panels. The software runs the whole job.
Spectr ERP is an operating system for architectural facade fabrication, and prospects kept reading it as a cutting tool. We made a 50-second film that shows the whole job passing through it, built from the founders' own shop-floor phone photos.
Project information
Spectr is an ERP system for architectural façade fabricators.
In Fair Light helped us distill what we do into a simple, 60-second story.
After launching the video on our homepage, we saw more informed conversations with potential customers.
The challenge
Spectr manages the whole lifecycle of a facade job: estimating, inventory, engineering, fabrication, installation. The founders are engineers, and so are their buyers. Every explanation started at the cutting table, so that's where people's understanding stopped.
The film had to move the viewer's picture from a machine to a system. So it never opens on a panel being cut. It opens on a job and follows it from quote to installed facade, with the software visible at every handoff. Fifty seconds, one job, no feature list.
How it was made
Four steps, from the first Figma board to the graded film.
Storyboard first, in Figma
Every beat of the job got a frame, so every feature had a visual anchor before anything was generated.
Camera moves drawn before generation
AI video drifts when you let it improvise. In FigJam we drew each shot's start frame, end frame and motion path, and got them approved before anything was generated.
Kling's frame-to-video then had one job: land on the frame we drew. The tracking shots in the film are the ones on the board, not lucky ones.
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The software, in motion
UI on screen is dry. We built 3D camera rigs in After Effects and flew through the real dashboard, so the product is shown instead of screenshotted.
The shop floor, from phone photos
The client's phone photos were expanded and relit with generative tools into the golden-hour shots in the film. The shots were generated and the environments expanded by AI. The story, the boards, the camera moves, the edit and the sound were done by hand.
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After
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Before
Drag to compare the original job-site photo with the finished frame.
Bring the project.
20 minutes, no deck. Tell us what you're making and who it's for, and you'll leave with a straight answer on whether we're the right fit. Including when the answer is no.