Blog
Field notes.
What we learn on the job. Video, brand work and AI systems, written down while it's still fresh.
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AI systems
Is it safe to let an AI into your email and calendar?The seven rules, the limit of what a rule can do, where your files live, what should never go in, and what happens if the person who built it disappears.
September 16, 2026
AI systems
What's inside an AI second brain?The four layers, why plain text, what every build comes with as standard, what it runs on, and why you don't need a vector database.
September 16, 2026
AI systems
I run my agency out of a second brain. Here's what's in it.What a second brain is, how In Fair Light runs on one, and what it changes. The four layers, a working day on it, what it costs, and a three-page PDF to keep.
August 31, 2026
Bring the project.
20 minutes, no deck. Tell us what you're making and who it's for, and you'll leave with a straight answer on whether we're the right fit. Including when the answer is no.