Earlier work · 2005–2025

Twenty years, under other people's names.

Before the studio had a name, the work went out under someone else's: the promoter's, the agency's, the artist's on the poster. Nine of those projects, with the artwork this time. Each one opens.

William Shatner Live on Stage key art: the tour lockup and a Star Trek II subtitle beside a portrait of Shatner

Mills Entertainment · CAA

William Shatner Live On Stage

One lockup that had to hold on a theatre marquee and in a 160-pixel banner. Six ad formats cut from a single piece of art, plus the tour website.

Tour identity · key art · campaign

Mel Brooks on stage in Los Angeles, seated with a moderator in front of a full house

Mills Entertainment · CAA · 2017

A Live Conversation with Mel Brooks

The Los Angeles night was shot to document it. Those photographs became the key art and the Spaceballs poster for the tour that followed.

Event photography · tour poster

John Cleese Live on Stage key art: Cleese's wide-eyed stare above the Cinzel tour lockup

Mills Entertainment

John Cleese Live On Stage

The rights were cleared and the artwork did not exist. Key art built from retouched stills, cut to every unit the buy needed, and a tour site with the ticket table right under it.

Tour identity · ad set · website

The Chris Hemsworth and Dollar Shave Club partnership one-sheet

CAA · Mills Entertainment

Chris Hemsworth × Dollar Shave Club

A one-page partnership pitch with no assets supplied. The research, the brand and the case for the deal, on a single sheet for an agent to carry into the room.

Partnership one-sheet

Daniel Tiger's Neighborhood Live key art in the wide ad format

Fred Rogers Company · Mills Entertainment

Daniel Tiger's Neighborhood Live

Two versions of the key art, tested against each other and both sent to the venues. Then a tour site the marketing team could update without a developer.

Key art · A/B pair · tour website

The #IMOMSOHARD Mom's Night Out tour poster, the two comedians under the pink title block

#IMOMSOHARD · Yoplait · Mills Entertainment

#IMOMSOHARD Mom's Night Out

A logo and tour artwork built on a deadline with the two comedians in the room, and a Yoplait bus wrap that carried both brands down the highway.

Logo · tour artwork · bus wrap

UCLA Health campaign design adapted to a 600 by 500 social unit

UCLA Health · Cult

UCLA Health

One approved campaign design, adapted into every format the media plan called for: social, live venues, bus sides, billboards and video walls.

Campaign adaptation

The Mills Entertainment logo over a full theatre

Mills Entertainment · 2016 to 2022

Mills Entertainment

The producer behind most of this page. A modernised logo, a brand guide written for non-designers, and a website the marketing team could run themselves.

Logo · brand guide · website

The Tablz hero key visual

Tablz

Tablz

A B2B repositioning around Guest Fulfillment, a website rebuild, and inbound leads that went from two a month to fifteen.

Brand · product website

Bring the project.

20 minutes, no deck. Tell us what you are making and who it is for, and you will leave with a straight answer on whether this studio is the right fit. Including when the answer is no.

Or email alex@infairlight.com