PITCH DECK · RESEARCH · ONE-SHEET DESIGN
CREATIVE ARTISTS AGENCY · MILLS ENTERTAINMENT
Case study · Chris Hemsworth × Dollar Shave Club
No assets, no shoot. One page to sell the partnership.
A one-page pitch deck for the agent representing Chris Hemsworth, built to put him in front of Dollar Shave Club as a brand ambassador. Nothing came with the brief. No photography, no layouts, no supplied assets. So the research had to come first and the design had to follow it.
The credit
Made by Alexandre Chaput, before In Fair Light existed.
The research, the asset curation and the one-sheet. This is career work from the Mills Entertainment years, shown here because the craft is the same one the studio runs on now.
Role
Graphic designer
Scope
Research and design
Client
Creative Artists Agency
Agency
Mills Entertainment
The research
The pitch was decided before anything was drawn.
Work started on the other side of the partnership. First Dollar Shave Club's own brand and social presence, then a timeline of Hemsworth's career as an actor, as a brand ambassador, and as the founder of the fitness app Centr. The board below is Dollar Shave Club's own advertising, and it is where the one-sheet gets its kraft paper, its thin rule and its orange.
The assets
Every image had to serve both halves of the partnership.
Images were selected and curated to tell Hemsworth's story while sitting inside Dollar Shave Club's own marketing approach. Film stills, the TAG Heuer and Hugo Boss campaigns, Centr, and the product itself. A partnership deck fails when it only flatters one side.
The one-sheet
Larger than life, on a single page.
The layout is built around one high-resolution image of Hemsworth taking up more than half the page, because the argument is scale. A thin box outline references Dollar Shave Club's own branded posts and ads. The career milestones run as film posters with each title's box office beside it, so the page reads as a business case rather than a fan page.
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Have something that has to make the case?
A pitch deck, a partnership one-sheet, a launch film. It is the same question every time: what makes somebody say yes.