Star Trek on screen. Shatner on stage.

A touring show produced by Mills Entertainment with CAA. Audiences watch a screening of Star Trek II: The Wrath of Khan, and then Shatner himself walks out. The campaign had to carry both halves at once.

The credit

Made by Alexandre Chaput, before In Fair Light existed.

The tour artwork, the campaign and the tour website. This is career work from the Mills Entertainment years, shown here because the craft is the same one the studio runs on now.

Role

Graphic designer, web designer and video editor

Scope

Branding and marketing

Client

William Shatner

Produced by

Mills Entertainment, with CAA

The identity

One lockup that had to work on a marquee and in a banner ad.

Condensed caps, wide letterspacing, and an outer glow doing the work a drop shadow usually does. It sits on a theatre wall, a phone screen and a 160 pixel skyscraper without being redrawn.

The campaign

Six formats from one piece of art.

Leaderboard, medium rectangle, square, skyscraper and two social sizes. Each one is a different crop of the same idea rather than a different design, which is the whole job of a tour identity. The skyscraper is the hard one: the portrait, the ship and the lockup have to restack vertically and still read at a glance.

Leaderboard banner, 728 by 90: the tour lockup at the left, the Star Trek II The Wrath of Khan screening line in the centre and Shatner's face at the right, on a starfield

Leaderboard · 728 × 90

Medium rectangle banner, 300 by 250: the lockup and screening line stacked down the left over the Enterprise, with Shatner's portrait filling the right half

Medium rectangle · 300 × 250

Square banner, 300 by 300: the same left-hand type stack and Enterprise, with more of Shatner's portrait visible in the taller crop

Square · 300 × 300

Social landscape unit, 600 by 315: the type stack and Enterprise on the left half, Shatner's portrait boxed on the right

Social landscape · 600 × 315

Skyscraper banner, 160 by 600, with the portrait, ship and lockup restacked vertically

Social share unit, 1200 by 628: the widest layout of the set, lockup and screening line beside Shatner's portrait with the Enterprise below

Social share · 1200 × 628

The website

Built to get one visitor to one date.

Built in Webflow, with the art prepared in Photoshop and the motion in After Effects. A touring site has a single job, which is to get somebody to the night nearest them, so the nav is four items and the key art does the persuading.

The William Shatner Live on Stage tour website: dark navigation over the key art on a starfield

Visit the tour site

Next project

John Cleese Live on Stage

The sibling tour, same playbook

→

All work

Film · brand · AI systems

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Get in touch

Have something that has to fill a room?

Tour art, campaign work, a launch film. It is the same question every time: what makes somebody buy the ticket.

Email alex@infairlight.com

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