EVENT PHOTOGRAPHY · TOUR POSTER · KEY ART
MILLS ENTERTAINMENT · CAA
Case study · A Live Conversation with Mel Brooks
Shot to document one night. Used to sell the next tour.
Mel Brooks toured with Mills Entertainment and CAA. Audiences watched a screening of one of his films, and then Brooks came out for a moderated conversation. The Los Angeles night was photographed to document it. Those photographs became the artwork for the tour that followed.
The credit
Made by Alexandre Chaput, before In Fair Light existed.
The event photography and the tour poster. This is career work from the Mills Entertainment years, shown here because the craft is the same one the studio runs on now.
Role
Graphic designer and photographer
Scope
Research and design
Client
Mel Brooks
Produced by
Mills Entertainment, with CAA
The photograph
One frame, lit by the stage and nothing else.
The Los Angeles performance followed a screening of Blazing Saddles. The brief was documentation, not campaign art: shoot the night, shoot the conversation, hand over the files. This profile came out of that shoot, and it is the frame the next tour was built on.
The poster
The Spaceballs title, rebuilt in 3D.
Brooks took a second tour out with Spaceballs, in the same format as the first. The poster uses the original film title, redrawn and set in three dimensions in Photoshop, above the Los Angeles portrait. The portrait was retouched for print, with the wrinkles softened and a stage lighting effect added. The character images were licensed from a third party.
The room
One evening, and everyone it takes to get it right.
Touring work looks like a poster and a photograph by the time anybody sees it. In the room it is a crew, a venue, a screening and a conversation that has to land. This is the team with Brooks at the Los Angeles event.
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Have something that has to fill a room?
Tour art, campaign work, a launch film. It is the same question every time: what makes somebody buy the ticket.