Portland, Oregon
Video production in Portland, Oregon.
In Fair Light is a video, motion and brand studio in Portland, Oregon, run by creative director Alexandre Chaput. We work with companies here and remotely, and we're deliberately small.
The studio
Who is In Fair Light?
A studio, not an agency: Alexandre Chaput, who has made tour campaigns for Mills Entertainment and CAA and a pharmacy film from two phone photos, plus a longtime collaborator and specialists brought in per project. There's no office you can visit and no storefront; work happens at client sites, on location around the city, and remotely.
✓
Brand films for marketing teams
✓
Product explainers for software and infrastructure
✓
Motion identity, title systems and end cards
✓
Brand and design systems built in Figma
✓
Work in English or in French
Based in Portland, Oregon · No storefront · On location and remote
Working together
What does that mean for a Portland client?
You're talking to the person doing the work. The person on the first call is the person directing, editing and grading it. And you can meet, which matters because the useful part of a first conversation is usually the twenty minutes of context that never makes it into a brief.
Nothing gets handed down a chain, and nothing gets explained twice. For a busy marketing team, that's the difference between a project that stays on point and one that drifts through three people before anyone opens an edit.
What kind of work do you do?
We make brand films, product explainers, motion identity, and brand and design systems. Portland has a lot of companies selling something invisible: software, infrastructure, services that only make sense once you've watched them work. That's the work we're built for.
We also do the unglamorous versions. If you need one good film rather than a campaign, we'll scope one good film.
Do you only work with Portland companies?
No. We work remotely as a matter of course and have clients in Québec, where Alex is from and works in French. Alex lives in Portland and he'd rather meet you in person, but that's not a limit on who we work with.
How do you start?
Email alex@infairlight.com with what you're making, who it's for and roughly when it needs to exist. The first conversation is free. No pitch, no deck. If the answer is that you don't need a video, we'll tell you.
Straight answers
Will it look like obvious AI?
That fear is fair. The synthetic look comes from letting the tool make the decisions. Here, every frame that survives is one a person chose, regraded and cut on purpose. If a shot looks fake, it doesn't ship. Some projects have no generated material in them at all, and we'll tell you which kind yours should be before we start.
Is In Fair Light just one person?
It's led by one person, with a longtime collaborator and specialists when a project needs one. You pay for direction and the edit, not overhead, and you talk to the person doing the work.
How much does it cost?
We scope it on the first call, and you have the full number before anything starts. Two revision rounds are included on everything. We'll also tell you when a smaller project would do the job.
How much of my time will this take?
Very little, and that's deliberate. The first conversation, your feedback once you've seen the visual direction, and two rounds of review. In between we go quiet and build, and you review finished thinking rather than half-finished questions.
Do you work in French?
Yes. Alex is from Québec and works natively in both languages, including scripts, narration and correspondence.
What we make
Four things we do.
01
Brand films
Short films that carry a story, made without a full production.
02
Product explainers
Films that make complicated software make sense.
03
Motion identity
The rules for how a brand behaves when it moves.
04
Brand and design systems
Identity and working Figma files, built so a marketing team can publish without a designer.
Get in touch
Based in Portland and making something?
Coffee is better than a call. Tell us what you're making, who it's for and roughly when it needs to exist.